Providing a blunt counterpoint to the optimism expressed by commercial radio leaders during the NAB Show this week, the latest U.S. radio revenue numbers are out.
Revenue in March was off 8 percent compared to a year ago — and that’s including a healthy 18% growth in non-spot revenue.
According to the Radio Advertising Bureau, local revenue (the biggest piece of radio’s revenue pie) fell 8%, while national was down a stomach-churning 17%. So if you set aside income from non-spot offerings, radio’s performance in March was –10%.
RAB didn’t post a quarterly total but overall revenue was down 6% and 2% in January and February respectively, as reported earlier, and the industry was down 2% for all of 2007.
What's it mean? Means you guys aren't listening to the radio anymore.
Notice how everyone is playing either country or classic rock? Yea.. that's because it's for the over 40 demographic. That's the only group that listen…