Friday, April 18, 2008
The slow bleeding death of commercial FM radio
Just got this juicy tidbit from my buddy Sparky:
What's it mean? Means you guys aren't listening to the radio anymore.
Notice how everyone is playing either country or classic rock? Yea.. that's because it's for the over 40 demographic. That's the only group that listen to radio anymore.
And the reason? Radio sucks. No new music, nothing cutting edge anywhere (other than the occassional community station: rare, or college station: more rare). Both usually hard to get with small footprints.
The answer? MORE PIRATE RADIO! Yea. we need more pirate radio. Incredibly, there is even LESS open airspace on the FM dial than there was when I was doing KBFR back in the early 2000's. Why? No one's listening for frak sake. Most likely, I guess, if they figure they can cover every decimal of FM space, they'll get the few people left listening.
What's next? Value of these stations, just like the value of newspapers, will start to drop. Within a few year, they'll be a fraction of what they're worth today. At some point, they'll be cheap enough that creative people just might buy a few up and start creating cool radio worth listening to again.
At least, we can hope.
In the meantime, where's my internet streaming station and my iPod..... keep misplacing that damn iPod.